Not even a collection of stage-blazing performances from the likes of Miley Cyrus, DaBaby, Lady Gaga, Ariana Grande, The Weeknd, and more were enough to help the MTV VMAs drum up an increase in viewership. After netting their worst ratings ever with the 2019 showing (click here for details), the hopes were probably a bit higher for the KeKe Palmer-hosted 2020 edition.
Granted, preliminary figures indicate this year’s take on the annual awards show were their lowest in history, but it’s not all bad news.
Click below to see what we mean:
MTV Viewership = 1.3 million
1.3 million tuned into MTV to watch the yearly award show spectacle. The number marks the lowest viewership figure in the event’s 36-year history.
However, because the 2020 edition was the first ever to be simulcast on broadcast television (CW Network), the show raked in a total of 6.4 million views across all networks and airings (including reruns).
“Although down 5% from last year, the VMAs still managed to net a solid 6.4 million viewers with its pre-show, post-show, main show and encores. The ceremony, which was simulcast on 13 ViacomCBS brands, was also up 8% from last year in Total Minutes Consumed on linear and digital combined…
For the first time, the VMAs aired on broadcast TV via the CW, which helped grow the audience in the Sunday time slot specifically in the younger demo.”
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Congrats Lady Gaga, Ariana Grande and Taylor Swift and BTS
1.3 million on mtv though?? Yikes. Back when Britney dominated it was 10+ million viewers. I guess giving that old lady with the hip replacement the “tricon” award didn’t bring in views.
I smell ‘OnlyFacts’! Why did you change your name you negative blob of space?
Thats only because we were forced to sit through her boring b******* to get to the real show. Nobody wants to to watch her0 gliding like a damn lizard, Jerking and lip syncing.
Brandy and Monica did more. Quality over forced Trash 🤣🤣🤣🤣🤣
😂🤣😂🤣
Gurl keep it cute
I still like “Angel of Mine” and “Boy is Mine” 😂🤣😂🤣
It was actually 1.2 until they went to break, and then it stayed at 1.1 million
I liked the pre-recorded performances from BET and MTV more than the live shows of the past. I don’t miss all the relatively long speeches and live audience.
:sips Truth Tea:
No one has cable anymore. I’m not sure why we even report ratings for award shows anymore. Yes, there are other ways to watch live, but why bother?
Honestly none of these award shows have delivered lately, more importantly all the big stars are in house due to quarantine. MTV needs to can their award shows altogether because their target audience is no longer interested in what they are selling to them. Those numbers are dismal.
Not them doing Brandy & Monica Verzuz numbers lol. These new artists suck so bad. No ones interested in award shows anymore.
Monica and brandy can sing better than any of the 2020 performers. These new artist have no real talent especially Retardi B